Bring Kids Back to Milk
Did you know? Kids choose milk more often and drink more of it at school when it's served cold, in flavors they love and in these cool, new plastic bottles. In fact, a 2002 study1 of 100,000 students showed that there is a 37% increase in consumption when milk is offered in kid-appealing plastic bottles.
That's good news for children's health because school milk helps them get 3 servings from the milk group each day, which is recommended by the new MyPyramid for Kids and American Academy of Pediatrics to help build stronger bones and healthy bodies.
Kids Choose Plastic
A new study2 showed compated to the identical school milk packaged in a paper carton:
- Eighty-three percent of school children said the school milk in the plastic bottle was "better overall".
- Nearly all (94 percent) school children said that the school milk in the plastic bottle had "the better container."
- Eighty-six percent of school children said that the plastic bottle was "easier to drink from."
- Two-thirds (67 percent) of school children said the plastic bottle was "easier to open”.
Be Sure to Check Out:
Parents Can Take Action
Kids and Friends Programs
1. Roper ASW (2002). School Milk Pilot Study: Sales Test, September 2001-June 2002, Dairy Management Inc. and American School Food Service Association, Unpublished.
2. June 2005 survey of more than 300 school-aged children conducted by Peryam & Kroll Research Corp. on behalf of the National Dairy Council.